The Semiotic Challenge
by Roland Barthes, Richard Howard
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- Release date: September 26, 1994
- Language: english
- Genres: philosophy, theory, semiotics, language, essays, academic, linguistics
- Publisher: University of California Press
- Author: Roland Barthes, Richard Howard
- Format: paperback, 293 pages
- ISBN: 9780520087842 (0520087844)
About The Book
Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts — ranging from the Bible to advertising — in order to determine the site of possible meanings in narratives. Intent on discovering signification’s importance in art as well as life, Barthes sets up a rigorous system and puts it to work.
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